Vetting Rejection Reasons - DCA2

Please re-create the campaign making sure to select the correct campaign and content attributes under campaign and content attributes. Currently, these fields are not editable in existing campaigns. 

Example: If a customer selects "no" for the embedded link, but the sample content provided clearly shows links. They will need to resubmit their campaign with "yes" selected for the embedded link.

Ensure that the selected use case is consistent with the sample messages.

Example: If they select charity as their use case but are sending appointment reminders, they would be rejected. They either need to update their sample messages or change their use case to better align with the content they are sending.

Ensure that the content on the website, sample messages, and brand are all consistent.

Example: If the Brand name is ABC Physicians, they would be rejected if they had sample content sent out regarding sales for a clothing shop, or had a website for a marketing firm. A good example would be the brand ABC Physicians, sending appointment reminders, and a link to their practice's webpage.

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Please note: This content is not allowed to be on the customer's website at all. 

Example: If a chiropractor's office has CDB Oils on its website, this is prohibited, and the campaign will be denied, even if not directly related to CBD marketing.

Make sure that Know Your Customer (KYC) is clearly laid out in the campaign. Remember the brand is the message sender – the EIN and company information should reflect the message sender, not necessarily you as the reseller.

Example: If the band name is ABC Wireless Reseller, but their sample content is all appointment reminders for a doctor's office, they will be rejected. Instead of the software company (ABC Wireless Reseller), the brand should be the doctor's office sending appointment reminders.

Please re-create the campaign making sure to select "direct lending or loan agreement" under campaign and content attributes. Currently, these fields are not editable in existing campaigns. Please note that any campaign for a lender will need this attribute checked.

Example: If the campaign type is Marketing but the sample messages ask questions about qualifying someone for a loan and the campaign/content attributes do not indicate lending (i.e., sample message that asks "Can you please provide your first and last name, and either the year, make and model of your vehicle or the last 4 digits of your SSN?").

Please check to make sure that the correct email address was added. It is expected if the legal company name is well-known and recognized that it will have an official company email domain.

Example: A large bank (ABC BANK) would not be using an email address like jsmith@gmail.com, we would expect the email to match the business such as jsmith@abcbank.com

If you can obtain opt-in via another method, this can be resubmitted. If not, please do not resubmit as opt-in will never be compliant.

At this time new Sole Proprietor campaigns are not being accepted. Please find another use case for the campaign.

For examples of acceptable CTA please see our article on 10DLC registration best practices.

Per 5.2.1 of the CTIA Guidelines, message senders are to maintain a privacy policy that is easily accessed by the consumer. It should be referenced in the call-to-action/opt-in. You may receive this denial if there is no privacy policy present OR if the privacy policy is non-compliant.

The non-compliance generally would be around the sharing of consumer information with third parties for marketing purposes. Steps toward approval would be adding a compliant privacy policy or editing the non-compliant privacy policy.

Either the CTA is inaccurate and doesn't explain where the customers opt into the campaign (website, verbal, written, etc.), or the opt-in is on the website but there is no phone field to add the phone number.