Vetting rejection reasons

Follow

Katherine Childers

Updated

As 10DLC continues to evolve, the wireless carriers have identified a gap in the registration process - campaigns are not being registered appropriately and do not adhere to the carriers’ codes of conduct. As a result, every newly created 10DLC campaign must go through manual vetting. If a campaign is not approved, it will be given one of the following rejection reasons. Please do not resubmit the campaign until the rejection is fully resolved, as there is a $15 fee for every vetting event. 

Vetting rejection errors 

Error Description Error Code Action to Resolve
Campaign Attributes do not match website and/or sample message content. 601

Please re-create the campaign making sure to select the correct campaign and content attributes under campaign and content attributes. Currently, these fields are not editable in existing campaigns. 

Example: If a customer selects "no" for the embedded link, but the sample content provided clearly shows links. They will need to resubmit their campaign with "yes" selected for the embedded link.

Inaccurate Registration. Inconsistency between sample message and use-case. 602

Ensure that the selected use case is consistent with the sample messages.

Example: If they select charity as their use case but are sending appointment reminders, they would be rejected. They either need to update their sample messages or change their use case to better align with the content they are sending.

Inaccurate Registration. Inconsistency between website, brand name, and/or sample messages or inconsistent sample messages. 603

Ensure that the content on the website, sample messages, and brand are all consistent.

Example: If the Brand name is ABC Physicians, they would be rejected if they had sample content sent out regarding sales for a clothing shop, or had a website for a marketing firm. A good example would be the brand ABC Physicians, sending appointment reminders, and a link to their practice's webpage.

Prohibited Content; Cannabis. 701 Do NOT resubmit. Cannabis/hemp/CBD is not allowed over 10DLC, and campaigns related to this content will be rejected.

Please note: This content is not allowed to be on the customer's website at all. 

Example: If a chiropractor's office has CDB Oils on its website, this is prohibited, and the campaign will be denied, even if not directly related to CBD marketing.

Prohibited Content; Guns/Ammo {Failure to age gate}. 702 Please only resubmit once there is proper proof of age gating. The best practice would be a manual entry of MM/DD/YYYY collected prior to accessing the opt-in page. The website will be checked for age-gating.
Prohibited Content; Explicit sexual. 703 Do NOT resubmit. Explicit sexual content is not allowed over 10DLC, and campaigns related to this content will be rejected.
Prohibited Content; Gambling. 704 Do NOT resubmit. Gambling content is not allowed over 10DLC, and campaigns related to this content will be rejected.
Prohibited Content; Hate. 705 Do NOT resubmit. Hate speech is not allowed over 10DLC, and campaigns related to this content will be rejected.
Prohibited Content; Alcohol
{Failure to age gate}.
706 Please only resubmit once there is proper proof of age gating. The best practice would be a manual entry of MM/DD/YYYY collected prior to accessing the opt-in page. The website will be checked for age-gating.
Prohibited Content; Tobacco / Vape {Failure to age gate}. 707 Please only resubmit once there is proper proof of age gating. The best practice would be a manual entry of MM/DD/YYYY collected prior to accessing the opt-in page. The website will be checked for age-gating.
Lead Gen/Affiliate Marketing prohibited; other. 708 Do NOT resubmit. Lead generation and affiliate marketing are not allowed over 10DLC, and campaigns related to this content will be rejected.
Lead Gen/Affiliate Marketing prohibited; high-risk financial services. 709 Do NOT resubmit. High-risk financial services are not allowed over 10DLC, and campaigns related to this content will be rejected.
Reseller / Non-compliant KYC. Register the brand info, not the agency or software provider behind the brand. 710

Make sure that Know Your Customer (KYC) is clearly laid out in the campaign. Remember the brand is the message sender – the EIN and company information should reflect the message sender, not necessarily you as the reseller.

Example: If the band name is ABC Wireless Reseller, but their sample content is all appointment reminders for a doctor's office, they will be rejected. Instead of the software company (ABC Wireless Reseller), the brand should be the doctor's office sending appointment reminders.

Repeated use of the same EIN for multiple different brands. 711 Only register one brand per EIN. Do not resubmit unless the brand has been updated to reflect the actual sender (EIN, legal company name, etc) and the EIN and is not a duplicate of other brands.
Misleading Registration. Based on the details submitted, Campaign appears to be a Direct Lending Arrangement but the appropriate Content Attribute was not selected. 712

Please re-create the campaign making sure to select "direct lending or loan agreement" under campaign and content attributes. Currently, these fields are not editable in existing campaigns. Please note that any campaign for a lender will need this attribute checked.

Example: If the campaign type is Marketing but the sample messages ask questions about qualifying someone for a loan and the campaign/content attributes do not indicate lending (i.e., sample message that asks "Can you please provide your first and last name, and either the year, make and model of your vehicle or the last 4 digits of your SSN?").

Appears to be a large company or company that would have an official email domain. Check for fraud, and use the official/working email domain. 713

Please check to make sure that the correct email address was added. It is expected if the legal company name is well-known and recognized that it will have an official company email domain.

Example: A large bank (ABC BANK) would not be using an email address like jsmith@gmail.com, we would expect the email to match the business such as jsmith@abcbank.com

Invalid Opt-In. Permission to text users via Court Order does not meet carrier code of conduct 714

If you can obtain opt-in via another method, this can be resubmitted. If not, please do not resubmit as opt-in will never be compliant.

Not Sole Proprietor. Does not meet small business Sole Prop (EIN) criteria set by TCR and mobile carriers. 801

At this time new Sole Proprietor campaigns are not being accepted. Please find another use case for the campaign.

Sole Proprietor. Not yet authorized. 802 Bandwidth is not supporting Sole Proprietor use cases at this time, please reach out to your Bandwidth Support Team with any questions.
Opt-in language is required on the website if used to collect mobile numbers. 803 The website provided did not include opt-in language where the customer provided a phone number. Please add this language to the website before resubmitting.
Unable to verify, need a website / working website or complete CTA information if opt-in occurs outside of the website. 804 We have often seen campaigns rejected for insufficient call-to-action sections. Please provide a working website link and a clear and concise description of how an end user signs up to receive messages. Opt-in must be 1 to 1, can't be shared with third parties, and can't be implied.

For examples of acceptable CTA please see our article on 10DLC registration best practices.

Compliant privacy policy is required on website. 805

Per 5.2.1 of the CTIA Guidelines, message senders are to maintain a privacy policy that is easily accessed by the consumer. It should be referenced in the call-to-action/opt-in. You may receive this denial if there is no privacy policy present OR if the privacy policy is non-compliant.

The non-compliance generally would be around the sharing of consumer information with third parties for marketing purposes. Steps toward approval would be adding a compliant privacy policy or editing the non-compliant privacy policy.

Unable to verify, needs compliant and accurate CTA information. 806

Either the CTA is inaccurate and doesn't explain where the customers opt into the campaign (website, verbal, written, etc.), or the opt-in is on the website but there is no phone field to add the phone number.

Unable to verify inauthentic website 807 Please ensure any references to websites in your brand and campaign registration are working links and pertain to the specific business being registered.
Campaign has been declined 5+ times 808 The campaign has been declined 5+ times without sufficient updates. Each denial incurs a vetting fee. For questions, please reach out to your Direct Connect Aggregator (DCA).

Article is closed for comments.