10DLC Overview

T-Mobile update: Per-message surcharges went into effect on April 1, 2021. However, the April 1 date for the special business review and campaign activation fees has been postponed. T-Mobile will provide a 30-day notice ahead of the new date.

AT&T update: To address specific use cases and allow time for additional campaign registration, AT&T has extended the registration grace period until further notice.

10DLC pass-through fees went into effect on March 1, 2021. However, AT&T is temporarily offering discounted SMS and MMS rates during the registration grace period. Beginning March 1, the following discounted rates continue to apply:

• SMS will be flat rated for all classes at $0.002 per message sent
• MMS will be flat rated for all classes at $0.0035 per message sent

AT&T will provide at least a 30-day notice of any changes to these discounted rates. Unregistered traffic will continue to be subject to P2P spam policies and traffic throughput restrictions, as well as the above discounted rates.

As of July 1, both AT&T and T-Mobile will begin charging surcharges for toll-free traffic. We've posted them in our carrier surcharges article, so that you can begin calculating the impact it will have on you. 

T-Mobile update: T-Mobile is expected to throttle unregistered traffic and increase per-message fees for it from $0.003 to $0.004 for Inbound and Outbound SMS, and from $0.01 to $0.013 for Inbound and Outbound MMS beginning October 1, 2021. The following additional fees will also be enforced on that date:

• Campaign Service Activation Fee - $50 per campaign (doesn't apply to the Sole Proprietor use case)
• Campaign Service Migration Fee - $50 per campaign (doesn't apply to the Sole Proprietor use case)
• T-Mobile NNID Registration - $2,000 per NNID
• 10DLC Long Code Messaging Program Evasion - $1,000 per event
• Text Enablement -  $10,000 per event
• Content Violation - $10,000 per event

AT&T update: AT&T hasn't announced specific enforcement details yet, so the following discounted per-message fees continue to apply:

• $0.002 for Outbound SMS
• $0.0035 for Outbound MMS

For more information, see T-Mobile 10DLC and AT&T 10DLC. To avoid increased fees, please register your Brands and Campaigns as soon as possible:

• If you want to register with the The Campaign Registry (TCR) directly, reach out to your Account Manager or Bandwidth Support Team to enable your account. Please share your campaigns with Bandwidth so they can be imported to your account.
• If you want to use Bandwidth to register your brands and campaigns, your Account Manager is also ready to help. Not sure who your Account Manager is? Please open a ticket with your Bandwidth Support Team or hit us up at (855) 864-7776.

US Cellular update: US Cellular per-message surcharges went into effect on July 1, 2021. There's no action required at this time. These surcharges will continue to be automatically added to your future invoices. For more information, please see US Cellular P2P surcharges.

Toll-free update: As of July 1, 2021, both AT&T and T-Mobile continue charging surcharges for toll-free traffic. For more information, please see carrier surcharges and how they are applied.

T-Mobile update: T-Mobile has delayed the increase of per-message fees for unregistered traffic from $0.003 to $0.004 for Inbound and Outbound SMS, and from $0.01 to $0.013 for Inbound and Outbound MMS. They have also delayed the $50 Campaign Activation fee. Both of these fees will instead be going live on December 1, 2021 to allow for additional time to register. The following fees will still be enforced beginning October 1, 2021:

• T-Mobile NNID Registration - $2,000 per NNID
• 10DLC Long Code Messaging Program Evasion - $1,000 per event
• Text Enablement - $10,000 per event
• Content Violation - $10,000 per event

• Campaign Service Activation - $50 per campaign (doesn't apply to Sole Proprietor use case)
• Campaign Service Migration - $50 per campaign (doesn't apply to Sole Proprietor use case)

T-Mobile update: T-Mobile has reduced 10DLC messaging fees for approved 501(c)(3) charitable organizations, emergency, and educational campaigns, effective January 1, 2022. All campaigns approved by T-Mobile for reduced messaging fees must comply with TCPA laws, CTIA Best Practices, and T-Mobile Messaging Guidelines. See this announcement for more information.

T-Mobile update: Effective March 1, 2022, T-Mobile is increasing surcharges for unregistered inbound and outbound 10DLC SMS and MMS traffic.

• The SMS surcharge is changing from $0.003 to $0.004 per message.
• The MMS surcharge is changing from $0.01 to $0.013 per message.

Additionally, T-Mobile will begin enforcing the Campaign Registration (new and migration) fee of $50 per campaign, effective March 1, 2022. Surcharges for registered traffic will remain $0.003/$0.01 (SMS/MMS) for both inbound and outbound.

To avoid the increased surcharges and registration fees, register your 10DLC traffic in advance of March 1, 2022.

AT&T update: Effective March 1, 2022, AT&T is increasing surcharges for unregistered outbound 10DLC SMS and MMS traffic.

• The SMS surcharge is changing from $0.002 to $0.004 per message.
• The MMS surcharge is changing from $0.0035 to $0.005 per message.

Note: AT&T has delayed the higher MMS surcharge ($0.005) for unregistered traffic. We'll post a new comment once the new date is announced.

Additionally, unregistered traffic will be slowed down to P2P throughput rates. Surcharges for registered traffic will remain $0.002/$0.0035 (SMS/MMS).

To avoid the increased surcharges and slowdowns, register your 10DLC traffic in advance of March 1, 2022.