Registering brands and campaigns for 10DLC

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Emily Champion

Updated

As soon as the Bandwidth registration process is available, we'll post the details here. In the meantime, we wanted to give you more guidance on the information we received about campaign registration. If you're able to, you can certainly begin registering brands and campaigns with The Campaign Registry (TCR). We'll be opening the ability to associate campaign IDs to telephone numbers (TNs) in the coming weeks. 

Carrier views on brands and campaigns 

AT&T is focusing on the campaigns registered to each brand and building out throughput restrictions based on the type of campaign and use case. They have different surcharges based on the campaign class assigned, and having a single use case on a campaign lowers the surcharge. 

T-Mobile focuses on the brand rather than the campaign with a daily allowance for throughput allocated to the brand itself. If a brand has multiple campaigns under it, then the allowance is shared across all campaigns. They have a single flat rate when it comes to surcharges. 

If registering directly with TCR, we've been told the pricing is a $4 one time fee for each brand as well as a $30 quarterly charge per campaign or a $6 quarterly charge per low-volume campaign. If you're registering with Bandwidth, please check with your account manager for pricing. Not sure who your account manager is? Please open a ticket with your Bandwidth Support Team or hit us up at (855) 864-7776!

Tips and tricks for registering a campaign

Dedicated campaign vs. mixed campaign

DEDICATED MIXED

PRO

Better AT&T surcharges and potentially better throughput. When a single use case is on a dedicated campaign, non-compliant messaging only affects that one campaign.

PRO

Can use single number for multiple use cases. Single campaign fee.

CON

Increased cost as each use case has to be registered as its own campaign.

CON

When use cases share a campaign, non-compliant messaging on one use case could suspend service for the entire campaign. Higher AT&T surcharges for mixed campaigns. 

Low volume campaigns

Low volume campaigns are designed for sending less than 15,000 messages a month across all carriers. The campaigns are designed for messages that aren't time sensitive, as they're limited to 6 messages a minute on the AT&T network. These can be an excellent lower cost option for use cases that aren't going to be volume heavy. 

Standard use cases

Standard use cases are automatically approved.

2FA: Any one time use passcode, authentication, or verification.

Account Notifications: Standard notifications for account holders.

Customer care: Customer interactions, including account management and customer support.

Delivery Notifications: Status of delivery of a product or service.

Fraud Alert Messaging: Notifications about potential fraudulent activity on a user's account.

Higher Educations: Messaging on behalf of colleges or Universities as well as School Districts and education institutions. This use case is not for the "free to the consumer" messaging model.

Low Volume Mixed: Brands that have multiple use cases but only need very low messaging throughput (ex: test or demo accounts, small businesses).

Marketing: Communications that include marketing or promotional content (ex: sale notifications, discount codes, etc).

Mixed: Any messaging campaign containing 2 to 5 standard use cases.

Polling and Voting: The sending of surveys and polling/voting campaigns in non political arenas.

Public Service Announcement: Informational messaging to raise an audience's awareness about important issues.

Security Alert: Notification that the security of a system, either software or hardware, has been compromised and an action is needed.

Specialty Use Cases

Speciality use cases require additional approvals and/or steps. The approval is not instant and may take additional time. More details about the requirements for Charity, Social, Emergency, and Sole Proprietor customers are coming soon!

Carrier Exemptions: Exemption by carrier. Select this use case only if you have a previous agreement with the carriers or your campaign will be blocked. Please contact your Bandwidth Account Manager if you think you qualify. Not sure who your Account Manager is? Please open a ticket with your Bandwidth Support Team or hit us up at (855) 864-7776!

Charity: Communications aimed at providing help and raising money for those in need. This includes 501(c)(3) charities, but doesn't include religious organizations.

Conversational: Peer-to-peer app-based group messaging with pooled/proxy numbers. Supports personalized services and non-exposure of personal numbers for enterprise of A2P communications. When submitting, please describe your use case thoroughly to allow for the carriers to review as required.

Sweepstakes: Gambling and sweepstakes messaging.

Group messaging: Peer-to-peer group messaging and/or supporting personalized services with non-exposure of personnel numbers for enterprise.

Emergency services: Public Safety notifications designed to support public safety/health during natural disasters, armed conflicts, pandemics, and other national or regional emergencies.

Insurance agents, franchises, local branches: All franchises/agents of the same brand. Only 1 TN per franchise/agent with a minimum of 10 agents and a maximum of 5000. No marketing/promotional messaging is allowed. Please provide use case details when submitting, and allow time for carrier approval.

Large CSP free trial: Strictly controlled category for pre-approved Campaign Services Providers (CSPs). Must show spam mitigation controls and controlled onboarding of developers. Will have low throughput. Requirements are currently being finalized.

Political messaging: Part of organized effort to influence decision making of a specific group. All campaigns must be verified. More details to come!

Social engagement: Communication between public figures/influencers and their communities. Restricted and upon business case review. Strictly limited.

Throughput

If you'd like to receive higher throughput, please make sure the brand information is accurate and doesn't include out of date or misspelled data. For AT&T, a declared use case will receive higher throughput than a mixed use case. You can also pay for additional vetting but there is no guarantee that a higher tier will be assigned.

AT&T and T-Mobile specifications

Message Tier Use Case (Risk Level) Use Case Brand Registration Score / Requirements T-Mobile Daily Cap Per Brand AT&T Text Per Minute (TPM) AT&T Message Per Second (MPS)
A/Top Standard (Low risk provider) Declared Use Case 76-100 200,000 3,600 60
B Standard (Low risk provider) Mixed/Marketing 86-100 200,000 3,600 60
C / High Mid Standard (Medium risk provider) Declared Use Case 51-75 40,000 600 10
D Standard (Medium risk provider) Mixed/Marketing 68-85 40,000 600 10
E / Low Mid Standard (High risk provider) Declared Use Case 16-50 10,000 60 1
F Standard (High risk provider) Mixed/Marketing 26-65 10,000 60 1
T/Low Basic / Unregistered  / Low volume velocity Low Volume Mixed 15-25 2,000 12 0.2
G Special Conversational Messaging MNO Post-approval TBD 600 10
P Special Charity Vetting Required TBD 60 1
S Special Social Vetting Required  MNO Pre-approval TBD 60,000 1,000
Q Special Political Messaging Vetting Required TBD 3,000 50
X Special Emergency Services / Public Services MNO Pre-approval TBD 3,000 50
Z Special Large CSP Free Trial Offers MNO Pre-approval TBD 60 1
N Special* Agents, Franchise, Local Branches MNO Post-approval TBD 3,600 60

Information needed to register a brand and campaign

Note: This information is subject to change based on the requirements of The Campaign Registry.

* Denotes a required field

Brand registration

  • Legal Company Name*
  • DBA or Brand Name (if different from legal name)
  • Country of Registration*
  • What type of legal form is the organization?*
    • Publicly Traded Company   
    • Private Company     
    • Charity/Non-Profit Organization
  • Tax Number/ID/EIN*
  • Address*
  • Website*
  • Stock Symbol* (if a publicly traded company) 
  • Stock Exchange
  • Vertical Type*
    • Agriculture                                           
    • Communication & Mass Media         
    • Construction & Materials                                                           
    • Healthcare                                   
    • Education                                                                                         
    • Energy & Utilities                                                
    • Entertainment   
    • Financial        
    • Gambling Lottery     
    • Government       
    • Healthcare
    • Hospitality & Travel    
    • Information Technology    
    • Insurance   
    • Manufacturing
    • Non-Government
    • Real Estate
    • Retail
  • Brand Relationship (this is required if you're acting as a CSP and registering with TCR, but not required if registering with Bandwidth)
    • Basic Account: No business history with CSP
    • Small Account: Some business history with CSP
    • Medium Account: Good standing with CSP and solid business history
    • Large Account: Dedicated account manager, highly trusted
    • Key Account: Strategic value and a dedicated account team
  • Contact Information: Email*
  • Contact Information: Phone*

Campaign registration

  • Associated Brand*
  • Use Case*
    • Standard
      • 2FA
      • Account Notification
      • Customer Care
      • Delivery Notification
      • Fraud Alerts
      • Higher Education
      • Low Volume Mixed
      • Marketing
      • Mixed
      • Polling and Voting
      • Public Service Announcement
      • Security Alert
    • Special
      • Agents and Franchises
      • Carrier Exempt
      • Charity 
      • Conversational Messaging
      • Emergency
      • Political
      • Social
      • Sweepstakes
      • Large CSP Trial
  • Vertical*
    • Agriculture                                           
    • Communication & Mass Media         
    • Construction & Materials                                                           
    • Healthcare                                   
    • Education                                                                                         
    • Energy & Utilities                                                
    • Entertainment   
    • Financial        
    • Gambling Lottery     
    • Government       
    • Healthcare
    • Hospitality & Travel    
    • Information Technology    
    • Insurance   
    • Manufacturing
    • Non-Government
    • Real Estate
    • Retail
  • Campaign Description*
  • Sample Message(s)*
  • Campaign and Content Attributes (all Y/N questions)*
    • Subscriber Opt-In: Are you collecting and processing consumer opt-in?
    • Subscriber Opt-Out: Are you collecting and processing consumer opt-out?
    • Subscriber Help: Have you implemented a response to the HELP keyword informing customers of how they can contact the message sender?
    • Number Pooling: Will more than 50 TNs be used for this campaign?
    • Direct Lending or Loan Arrangement: Will the campaign include content related to direct lending or other loan arrangements?
    • Embedded Link: Are you using an embedded link of any kind?
    • Embedded Phone Number: Are you using any embedded phone number beyond the contact number in the HELP response?
    • Affiliate Marketing: Is affiliate marketing being used (or was used in the creation of the campaign)?
    • Age-Gated Content: Will the campaign include any age-gated content as defined by carrier and CTIA guidelines?
  • Other Responsible Parties
    • Select your Connectivity Partner (DCA)
    • Reseller information (Select this if you're registering on behalf of a reseller or service provider)

Reseller registration (if applicable)

  • Legal Company Name*
  • Compliance Point of Contact: Name*
  • Compliance Point of Contact: Email*
  • Compliance Point of Contact: Phone*

Questions? Please open a ticket with your Bandwidth Support Team or hit us up at (855) 864-7776!

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