T-Mobile 10DLC

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Emily Champion

Updated

This article contains information about T-Mobile 10DLC. To review requirements set by other carriers or learn more about 10DLC as a whole, check out 10DLC Overview and FAQ.

Messaging fees

The following T-Mobile per-message fees went into effect on April 1, 2021 and continue to apply to all registered traffic:

  • $.003 for Inbound and Outbound SMS
  • $.01 for Inbound and Outbound MMS

The above fees will also apply to unregistered traffic until further notice.

Note: T-Mobile has announced that all of the following fees, except for the Campaign Registration (new and migration) fees, Grey Route and the Special Business Review Request, will be enforced beginning October 1, 2021. The Campaign Registration fees and Grey Route fees are waived until further notice. We have not received a start date for the Special Business Review fees.

 

Non-recurring fees: 

  • Campaign Activation or Migration: A $50 one-time pass-through fee for each campaign registered. This fee does not apply to the Sole Proprietor use case. This fee has been pushed out until we receive further notice from T-Mobile.
  • T-Mobile NNID Registration: A $2,000 one-time fee for customers that choose to utilize a custom NNID. This doesn't apply to most Bandwidth customers.
  • Special Business Review Request: A $5,000 one-time fee for when a customer has an edge use case, such as the use of proxy numbers for business or rideshare, or the brand needs a higher daily throughput than assigned by T-Mobile. Please see the Special Business Review section below for more information. A minimum 30 day notice will be communicated prior to enforcing this fee.

Non-compliance fees for violation of practices spelled out in the T-Mobile Code of Conduct:

  • Text Enablement: A $10,000 pass-through fee if T-Mobile receives a complaint where you or your message sender text-enables a 10-digit NANP telephone number and sends messages prior to verification of message sender ownership and/or letter of authorization.
  • Grey Route: A $10 fee per message if A2P messages are sent over P2P routes. This fee is waived until further notice.
  • 10DLC Long Code Messaging Program Evasion: A $1,000 pass-through fee if a program is found to be using techniques such as snowshoeing, dynamic routing, or unauthorized number replacement.
  • Content Violation: A $10,000 pass-through fee for each unique instance of the third or any subsequent notification of content violating the T-Mobile Code of Conduct involving the same content provider. This includes SHAFT (Sex, Hate, Alcohol, Firearms, Tobacco) violations, spam, phishing, and messaging that meets the Severity 0 violation threshold per the CTIA Short Code Monitoring Handbook.

To avoid increased fees, please register your brands and campaigns as soon as possible:

  • If you want to register with the The Campaign Registry (TCR) directly, reach out to your Account Manager or Bandwidth Support Team to enable your account. Please share your campaigns with Bandwidth so they can be imported to your account.
  • If you want to use Bandwidth to register your brands and campaigns, your Account Manager is also ready to help. Not sure who your Account Manager is? Please open a ticket with your Bandwidth Support Team or hit us up at (855) 864-7776.

T-Mobile Daily Brand Limits

*Daily Bucket Maximums are inclusive of T-Mobile, Sprint and their MVNOs.

Risk Score Qualification  Vetting Type Score Bucket Range Maximum*
High-Performance Default 75 200,000
Low-Performance Default 0-24 2,000 
High 3rd Party 3rd Party 75-100 200,000
Upper Mid 3rd Party 50-74 40,000
Lower Mid 3rd Party 25-49 10,000 
Low 3rd Party 0-24 2,000 
Special N/A Discretionary Discretionary

Special Business Review and Number Pools/Sub IDs

Special Business Reviews - Messaging Volumes

Our current understanding is that the requirements for a T-Mobile Special Business Review focus on each brand a Bandwidth customer may have. If you expect your brand to send more messages than your daily throughput allows, please follow the instructions below to be considered for a Special Business Review:

  1. Complete this form in its entirety for each of your brands. Campaign IDs don't need to be filled out if you don't have them yet, but that will change following the pre-charge submittal deadline.
  2. Save the file using the following format: Special_Business_Review_Messaging_Volumes_Your Company_Brand.docx.
  3. Email it to Bandwidth at 10dlcsupport@bandwidth.com.

Some of the terms you’ll find on the form are defined below. For more 10DLC terminology, check out the Terms and definitions section in our 10DLC Overview and FAQ.

  • Brand: The company or entity initiating messages to the consumer.
  • Campaign ID: An indicator in the NetNumber Override Services Registry (OSR) showing that the 10DLC number is being used for the delivery of Non-Consumer (A2P) messages.
  • Campaign Overview: A detailed description of the messaging campaign.
  • Messaging Example: A user flow or content sample from the messaging campaign.
  • Message Service Type: The type of messaging service being used for the messaging campaign (e.g., SMS or MMS)
  • Content Category Type: The types of messages being sent over the 10DLC number (e.g., marketing alerts and promotions).

Number Pools/Sub IDs

T-Mobile has implemented a limit of 49 numbers per campaign in an effort to combat snowshoeing and to ensure customers register their brands and campaigns as intended (see note below about ISVs). Bandwidth has an internal vetting process if you anticipate needing more than 49 TNs (requiring a Number Pool/Sub ID) on a campaign, so please reach out to your Account Manager to get the conversation started. Not sure who your Account Manager is? Please open a ticket with your Bandwidth Support Team or hit us up at (855) 864-7776!

Regarding ISVs – ISVs are customers that support many brands i.e., An ISV that supports 100s of dental offices. The requirement is that all of the individual brands that the ISV supports need to be registered individually on their own campaign as opposed to creating a number pool where these brands would hide behind the ISV avoiding registration.

 

Questions? Please open a ticket with your Bandwidth Support Team or hit us up at (855) 864-7776!

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