T-Mobile 10DLC

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Emily Champion

Updated

T-Mobile has set a go-live date of April 1, 2021 for their surcharges. They have delayed the start of both their Campaign Activation Fee and Special Business Review. You can find additional information about the expected throughput in our Registering Brands and Campaigns support article. For more information, please follow our 10DLC Overview and FAQ!

Fees

Our current understanding is that T-Mobile plans to mandate the following as part of its “industry-wide policies,” which can be subject to change:

  • 10DLC Campaign Service Activation or Migration: A $50 one-time provisioning fee (pass-through fee for each campaign registered). 
  • 10DLC SMS per message surcharge fee: $.003 for Inbound and Outbound SMS beginning on April 1, 2021.
  • 10DLC MMS per message surcharge fee: $.01 for Inbound and Outbound MMS beginning on April 1, 2021.
  • T-Mobile NNID Registration: A $2,000 one-time fee for customers that choose to utilize a custom NNID. Most Bandwidth customers won't need to be concerned with this. 
  • Special Business Review Request: A $5,000 one-time fee for when a customer has an edge use case, such as when the brand needs a very high capacity (more than 200,000 messages sent per day). Please see the Special Business Review section below for more information.
  • New non-compliance fees for violation of practices spelled out in T-Mobile’s Code of Conduct:
    • Text Enablement: There will be a $10,000 fee if T-Mobile receives a complaint that traffic is being sent prior to the program being fully approved.
    • Grey Route: There will be a $10 fee per message if A2P messages are sent over P2P routes.
    • 10DLC Long Code Messaging Program Evasion: There will be a $1,000 fee if a program is found to be using techniques such as snowshoeing, dynamic routing, or unauthorized number replacement. 
    • Content Violation: There will be a $10,000 fee for each unique instance of the third or any subsequent notification of content violating the T-Mobile Code of Conduct involving the same content provider. This includes SHAFT (Sex, Hate, Alcohol, Firearms, Tobacco) violations, spam, phishing, and messaging that meets the Severity 0 violation threshold per the CTIA Short Code Monitoring Handbook.

Special Business Review 

Important: T-Mobile has announced they are delaying this fee along with the Campaign Activation Fee and will notify us when they plan to implement it. 

Our current understanding is that the requirements for a T-Mobile special business review focus on each Brand a Bandwidth customer may have. If you expect your Brand to send more than 200,000 messages per day, please follow the instructions below. 

To be considered for a special review:

  1. Complete this form in its entirety for each of your Brands. Campaign IDs don't need to be filled out if you don't have them yet, but that will change following the pre-charge submittal deadline.
  2. Save the file using the following format: Special_Business_Review_Messaging_Volumes_Your Company_Brand.docx.
  3. Email it to Bandwidth at 10dlcsupport@bandwidth.com.

To help you fill out the form, here are the definitions of some of the terms you’ll see on there. For more 10DLC terms and definitions, click here.

  • Brand: The company or entity initiating messages to the consumer.
  • Campaign ID: An indicator in the NetNumber Override Services Registry (OSR) showing that the 10DLC number is being used for the delivery of Non-Consumer (A2P) messages.
  • Campaign Overview: A detailed description of the messaging campaign.
  • Messaging Example: A user flow or content sample from the messaging campaign.
  • Message Service Type: The type of messaging service being used for the messaging campaign (e.g., SMS or MMS)
  • Content Category Type: The types of messages being sent over the 10DLC number (e.g., marketing alerts and promotions).

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