Costs associated with 10DLC

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Emily Champion

Updated

What's active right now?

Source Per-message fees (surcharges) Other Fees (campaign, activation, etc.)
Verizon Active as of Q1 2020 N/A
AT&T Active as of March 1, 2021 N/A
T-Mobile Active as of April 1, 2021 Active starting October 1, 2021
US Cellular Active as of Q1 2021 N/A
The Campaign Registry N/A Active 
Bandwidth N/A Active, if contracted

Registration costs

The following fees are assessed by The Campaign Registry (TCR) and will be charged by them directly if you choose to register through them. Please contact your Account Manager to discuss the costs of registering through Bandwidth. Not sure who your Account Manager is? Please open a ticket with your Bandwidth Support Team or hit us up at (855) 864-7776!

  • Platform: $200 one-time fee to register as a Campaign Service Provider (CSP) with TCR
  • Brand: $4 non-recurring fee per brand
  • Campaign: $10 monthly recurring charge
  • Campaign (Low Volume/Class T): $2 monthly recurring charge
  • Campaign (Charity and Emergency): $5 monthly recurring charge 
  • Campaign (Sole Proprietor): $0.75 monthly recurring charge

Note: Each campaign has an initial 3-month commitment and you'll continue to be charged for it even if you cancel before the 3-month mark. 

Additional carrier fees 

Verizon 

Per-message fees (Outbound only):

  • .0025 per segment SMS 
  • .005 per segment MMS 

AT&T

Variable per-message fees (Outbound only) based on the class assigned at registration. Please see 10DLC Overview and FAQ to learn more about these classes:

  • .002 per segment SMS (Class A, B, C, D, E, F, G, K, S, T, W)
  • .003 per segment SMS (Class N)
  • .004 per segment SMS (Not Tagged/No Class)
  • .0035 per segment MMS ( Class A, B, C, D, E, F, G, K, N, S, T, W)
  • .005 per segment MMS (Not Tagged/No Class)

T-Mobile

The following T-Mobile per-message fees went into effect on April 1, 2021 and continue to apply to all registered traffic:

  • $.003 for Inbound and Outbound SMS
  • $.01 for Inbound and Outbound MMS

The above fees will also apply to unregistered traffic until December 1, 2021.

Note: T-Mobile has announced that all of the following fees, except for the Campaign Registration (new and migration) fees, Grey Route and the Special Business Review Request, will be enforced beginning October 1, 2021. The Campaign Registration fees will begin December 1, 2021, Grey Route fees will begin January 1, 2022 and we have not received a start date for the Special Business Review fees.

 

Non-recurring fees: 

  • Campaign Activation or Migration: A $50 one-time pass-through fee for each campaign registered. This fee does not apply to the Sole Proprietor use case. This fee will begin December 1, 2021.
  • T-Mobile NNID Registration: A $2,000 one-time fee for customers that choose to utilize a custom NNID. This doesn't apply to most Bandwidth customers.
  • Special Business Review Request: A $5,000 one-time fee for when a customer has an edge use case, such as the use of proxy numbers for business or rideshare, or the brand needs a higher daily throughput than assigned by T-Mobile. Please see the Special Business Review section below for more information. A minimum 30 day notice will be communicated prior to enforcing this fee.

Non-compliance fees for violation of practices spelled out in the T-Mobile Code of Conduct:

  • Text Enablement: A $10,000 pass-through fee if T-Mobile receives a complaint where you or your message sender text-enables a 10-digit NANP telephone number and sends messages prior to verification of message sender ownership and/or letter of authorization.
  • Grey Route: A $10 fee per message if A2P messages are sent over P2P routes. This fee will begin January 1, 2022.
  • 10DLC Long Code Messaging Program Evasion: A $1,000 pass-through fee if a program is found to be using techniques such as snowshoeing, dynamic routing, or unauthorized number replacement.
  • Content Violation: A $10,000 pass-through fee for each unique instance of the third or any subsequent notification of content violating the T-Mobile Code of Conduct involving the same content provider. This includes SHAFT (Sex, Hate, Alcohol, Firearms, Tobacco) violations, spam, phishing, and messaging that meets the Severity 0 violation threshold per the CTIA Short Code Monitoring Handbook.

US Cellular

Per-message fees (Outbound only):

  • $0.005 per segment SMS
  • $0.01 per segment MMS

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