Change to AT&T’s surcharge rates on October 1, 2023


Ashley White


What's happening? 

Effective October 1, 2023, AT&T will be standardizing surcharge rates across all products. They will begin charging a higher fee for outbound SMS and MMS rates for Short Code, Toll-Free, and 10DLC traffic. 

Product Current AT&T Rate (USD) New AT&T Rate Effective October 1, 2023 (USD)
Short Code SMS $0.0025 $0.0030
Short Code MMS $0.0030 $0.0050
Toll-Free SMS $0.0025 $0.0030
Toll-Free MMS $0.0030 $0.0050
10DLC SMS $0.0020 $0.0030
10DLC MMS $0.0035 $0.0050

Note: There are no changes to the current rates for unregistered 10DLC traffic.

What do I need to do?

No action is needed. These charges will automatically be applied to your account on October 1, 2023. 


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