Industry approach to non-compliant SMS traffic

What's happening? 

Bandwidth has been informed that the messaging industry will begin implementing tighter controls on SMS traffic in accordance with the CTIA guidelines and carrier codes of conduct, beginning in July. This is in response to the fact that the messaging industry is still seeing a high amount of unverified and unregistered traffic being sent despite increased surcharges.

This means that SMS traffic to the wireless carriers will be at a higher risk of being blocked if it's not registered and compliant with messaging best practices. If unregistered or unverified traffic is blocked, the only path to getting the traffic unblocked is to register that traffic.

What do I need to do?

Please continue to ensure that your 10DLC messaging traffic is registered correctly and that your toll-free traffic is verified.

Here are some key best practices to have in place: 

• Direct opt-in from the customer
• Working opt-out
• Not using public URL shorteners
• Not sending any prohibited content

For additional guidance on making sure your traffic is compliant, check out the following support articles:

• 10DLC vetting tips and tricks
• 10DLC registration best practices
• Vetting rejection reasons
• Bandwidth toll-free verification handbook

Questions?

Please open a ticket with your Bandwidth Support Team or hit us up at (855) 864-7776!