Canada long code messaging best practices


Valeriu Senic


Long code traffic sent to Canada is typically done over P2P routes. As such, the rate limits for sending to Canada are 50 message segments per minute (standard P2P rate limits), with the exception of a few carriers. 

Additionally, A2P content sent over long codes is subject to P2P filters and therefore best effort since long codes are not a fully sanctioned A2P channel in Canada. For A2P content and high throughput in Canada, we recommend using the toll-free channel for the best deliverability.

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