What is a Sev-0 violation?
Sev-0 (Severity 0) represents the most harmful violation to consumers. Depending on the severity of the violation, carriers may decide to block an entire brand, which can lead to the suspension of all campaigns and phone numbers associated with it.
What may cause a Sev-0 violation?
Messaging aggregators use content-based filtering to ensure campaigns follow messaging best practices and don't send disallowed content. Disallowed content may include but isn't limited to:
- SHAFT (Sex, Hate, Alcohol, Firearms, and Tobacco) content
- Phishing messages that appear to come from reputable companies but, in fact, trick consumers into revealing personal information
- Depictions or endorsements of violence, hate speech, or otherwise engaging in threatening, abusive, harassing, defamatory, libelous, deceptive, or fraudulent behavior
- Pornographic and/or adult entertainment content
- High-risk content that typically generates a high amount of end-user complaints, such as:
- Debt restructuring/refinancing offers
- Debt relief offers
- Payday loan offers
- Home loan offers
- Insurance quotes
- Earn-money-from-home job offers
- Gambling/betting-related content
What happens if I get notified of a Sev-0 violation?
If you get notified of a Sev-0 violation, you must complete and return a Root Cause Analysis (RCA) within 48 hours of when Bandwidth sends you a notice. We recommend keeping your contact information up to date with us to ensure you're notified in a timely manner.
After 48 hours, if you haven't provided the requested information, the impacted campaign(s) may be blocked and/or suspended. The phone number(s) associated with the suspended campaign(s) will no longer be registered and will be blocked from sending entirely.
Note: If your campaign is suspended, you must re-register it with The Campaign Registry (TCR).