10DLC campaign use cases

You can register your brand and campaign through Bandwidth or The Campaign Registry (TCR). Both options require the association of campaign IDs to telephone numbers (TNs) through the Bandwidth App.

Dedicated campaign vs. Mixed campaign

DEDICATED	MIXED
PRO When a single use case is on a Dedicated Campaign, non-compliant messaging only affects that one campaign.	PRO Can use a single number for multiple use cases. Involves a single campaign fee.
CON Increased cost, as each use case has to be registered as its own campaign.	CON When use cases share a campaign, non-compliant messaging on one use case could suspend service for the entire campaign.

Low Volume campaigns

Low Volume campaigns are recommended for small businesses sending fewer than 15,000 messages a month across all carriers. These campaigns are designed for messages that aren't time-sensitive and can be an excellent lower-cost option for use cases that aren't volume-heavy.

Note: You can send up to 2,000 messages a day per brand to T-Mobile, but you're limited to 75 SMS message segments a minute on the AT&T network. You cannot use vetting to get a higher throughput on these types of campaigns.

Standard use cases

Standard use cases are automatically approved. Each campaign has an initial 3-month commitment, and you'll continue to be charged for it even if you cancel before the 3-month mark. As of October 6, 2022, the 3-month minimum commitment no longer applies to political campaigns.

2FA: Any one-time use passcode, authentication, or verification.

Account Notifications: Standard notifications for account holders.

Customer Care: Customer interactions, including account management and customer support.

Delivery Notifications: Status of delivery of a product or service.

Fraud Alert Messaging: Notifications about potentially fraudulent activity on a user's account.

Higher Education: Messaging on behalf of colleges or universities, as well as school districts and educational institutions. This use case is not for the "free to the consumer" messaging model.

Low Volume Mixed: Brands that have multiple use cases but only need very low messaging throughput (e.g., test or demo accounts, small businesses).

Marketing: Communications that include marketing or promotional content (e.g., sale notifications, discount codes, etc).

Mixed: Any messaging campaign containing 2 to 5 standard use cases.

Polling and Voting: The sending of surveys and polling/voting campaigns in non-political arenas.

Public Service Announcement: Informational messaging to raise an audience's awareness about important issues.

Security Alert: Notification that the security of a system, either software or hardware, has been compromised, and action is needed.

Specialty use cases

Specialty use cases require additional approvals and/or steps. The approval is not instant and may take additional time. 

Carrier Exemptions: Exemption by a carrier. Select this use case only if you have a previous agreement with the carriers, or your campaign will be blocked. Please contact your Bandwidth Account Manager if you think you qualify.

Charity: Communications from a registered charity aimed at providing help and raising money for those in need. 501c3 Tax-Exempt Organizations only.

Proxy: Peer-to-peer app-based group messaging with pooled/proxy numbers. Supports personalized services and non-exposure of personal numbers for the enterprise of A2P communications. When submitting, please describe your use case thoroughly to allow the carriers to review as required. This use case typically utilizes number cycling from a number pool vs dedicated numbers for each agent (we recommend the Agents and Franchises use case for numbers dedicated to specific agents).

Sweepstakes: Gambling and sweepstakes messaging.

Emergency services: Public Safety notifications are designed to support public safety/health during natural disasters, armed conflicts, pandemics, and other national or regional emergencies.

Agents, franchises, local branches: Brands that have multiple agents, franchises, or offices in the same brand vertical, but require individual localized numbers per agent/location/office. Please provide use case details when submitting, and allow time for carrier approval.

Large CSP free trial: A strictly controlled category with low throughput for pre-approved Campaign Services Providers (CSPs). You must show spam mitigation controls and controlled onboarding of developers. Requirements are currently being finalized.

Political messaging: Part of an organized effort to influence the decision-making of a specific group. All campaigns must be verified. If an organization is a 501 (c)(3), it should register under the charity class. If a 527 organization needs to register, it should register with Campaign Verify to receive a token that can then be input on the Brand page to register a political campaign. 

Social engagement: Communication between public figures/influencers and their communities. Restricted and upon business case review. Strictly limited.

Sole Proprietor 

The Sole Proprietor campaign class is limited to customers who do not have an EIN/Tax ID number. These campaigns are limited to 1 TN per campaign and are limited to 1,000 messages a day to T-Mobile.

Important: Bandwidth does not support Sole Proprietor use cases at this time. Please reach out to your Bandwidth Support Team with any questions. 

Questions? Please open a ticket with your Bandwidth Support Team or hit us up at (855) 864-7776!