10DLC brand registration guidelines

A brand is a company or entity initiating messages to consumers, while a campaign is a collection of information used to identify the use case and CTIA compliance for carrier evaluation.

• Remember the brand is the message sender. The Employer Identification Number (EIN) and company information should reflect the message sender, not necessarily you as the reseller. 
• Some online presence is necessary; social media presence is acceptable. Please ensure the website is accessible and displays the opt-in and opt-out information clearly and conspicuously.
• The email should use the brand's domain, while the phone number should be found on the company website / social media page. 
• Your brand must meet other requirements set forth by The Campaign Registry (TCR) to be at least a Verified Brand. If your brand has an Unverified status, check out this article for next steps.
• External vetting is only required if you need to obtain a higher throughput than your brand currently allows. 
• We are unable to support brands that share consumer information with third parties.
• If you are registering a Publicly Traded Company, you must complete the Authentication+ verification process in order to create campaigns.