Why use toll-free messaging instead of a regular local phone number messaging?

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Jason Sommerset

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Today, text-enabled long code or local area code phone numbers are classified only as person-to-person (P2P) by wireless carriers. From CTIA best practices: “Person-to-Person (P2P) generally describes the low-volume exchange of wireless messages between end users... the concept of consistent with typical human operation defines P2P traffic to distinguish P2P from A2P traffic.

 

Many use cases require higher rate limits and volumes than those consistent with human operation. Toll-free texting allows for A2P use cases were volumes and sending rates are higher than P2P.

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