Why use toll-free SMS instead of a short code?

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Jason Sommerset

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Toll-free SMS has several advantages over short codes:  

  1. It’s both voice-enabled & text-enabled. Toll-free SMS provides businesses a true multi-channel customer experience. For example, if you’re a credit card company, you can send a fraud alert text message from the same number your customers call for support then, after the phone call, your call center could send a text message update to the customer from that same toll-free number—all in the same messaging thread. 
  2. Get to market faster. Short codes can take 8-12 weeks to set up once you’ve filed your application. Each wireless carrier must review and approve your program brief. Toll-free SMS can be enabled in a matter of minutes.
  3. Reduce cost. Renting short codes can cost between $50 and $1000 per month. Toll-free numbers start at $0.75/month.
  4. Support High-Volume use cases. Toll-free numbers have the ability to do the same throughput as short codes and support the same use cases.

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