Verizon has announced the new go-live dates for Local A2P SMS and MMS Routes (also known as 10DLC).
Local A2P Route Go-Live Dates:
- MMS - Tuesday, January 14, 2020
- SMS - Saturday, February 1, 2020
This is the first of many anticipated 10DLC carrier routes that will bring about greater predictability and reliability for high volume, A2P traffic over local numbers.
What do I need to know?
Verizon will begin blocking application-to-person (A2P) MMS and SMS sent over legacy person-to-person (P2P) routes, based on the CTIA guidelines (updated July 2019).
Please note: this blocking will NOT impact Toll-Free SMS Messaging. As you access these new routes, you will incur a new fee for all messages sent via the 10DLC route, in order to cover increased carrier fees. This fee will appear on your invoice as A2P SMS Local Outbound - Network Access Fee for SMS traffic and A2P MMS Local Outbound - Network Access Fee for MMS traffic.
What do I need to do?
Contract for Local A2P SMS no later than Monday, January 27, 2020.
Be proactive and contract for Local A2P SMS today to ensure your traffic isn't blocked on Saturday, February 1! In order to allow the industry enough time to rebroadcast your numbers as A2P, please sign your contract today.
Have additional questions?
Please reach out to your Bandwidth Support Team. We're here to help!
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