AT&T has acknowledged that the planned go-live date for their 10DLC program is March 5, 2021. If this date is altered, we’ll provide an update as soon as possible. They'll begin passing surcharges on March 1, 2021. Please follow our 10DLC Overview and FAQ support article for all the latest information!
What do I need to know?
AT&T will have a grace period for registration. Starting on March 1, 2021, all outgoing SMS traffic to AT&T will incur a $.002 surcharge and all outgoing MMS traffic will incur a $.0035 surcharge.
Note: AT&T has extended their grace period and won't plan on blocking traffic on June 1. We'll update our support articles once we have a new date.
- Message charges will continue to be: Base message rate + Surcharge to destination carrier = Total message cost.
- You’ll be able to send SMS and MMS over Local numbers as usual and will see these surcharges passed through on your April 2021 invoice.
- In early 2021, we may be required to introduce 10DLC Campaign registration where additional details of the brands you are sending traffic may be mandated. If you are required to participate in campaign registration, your traffic may be subjected to new rates. Alternatively, you should be able to reach out to The Campaign Registry directly to register as a Campaign Service Provider, if you decide that approach may better suit your needs.
Why is this happening?
10DLC continues to be an evolving channel in the Messaging ecosystem. While many requirements are not in our control, we do work hard to try to make these changes as simple as possible for you.
If you need an A2P messaging solution that's more mature and currently works consistently across all major US wireless carriers (with the added benefit of Handset Delivery Receipts), we recommend toll-free SMS. Please reach out to your Account Manager to discuss this option.
Questions? Please reach out to your Bandwidth Support Team or hit us up at (855) 864-7776!
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