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AT&T 10DLC

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Emily Champion

Updated


As of October 1, 2023, AT&T will be standardizing surcharge rates across all products. They will begin charging a higher fee for outbound SMS and MMS rates for Short Code, Toll-Free, and 10DLC traffic. The following fees apply for registered traffic:

  • $0.003 for Outbound SMS
  • $0.005 for Outbound MMS

Note: Toll-Free MMS's increase has been pushed to November 1, 2023

Beginning June 1, 2023, unregistered traffic will incur the following fees for AT&T:

  • $0.01 for Outbound SMS
  • $0.015 for Outbound MMS

 

This article contains information about AT&T 10DLC. To review requirements set by other carriers or learn more about 10DLC as a whole, check out our 10DLC Overview.

AT&T has created a class-based system with different fee amounts depending on the class assigned to a given campaign during the registration process. AT&T has also selected The Campaign Registry (TCR) as a third-party vendor to run their campaign registries. Bandwidth customers can choose to either register their A2P campaigns with TCR directly or work with Bandwidth to register campaign information with TCR.

AT&T's grace period for registration ended on March 1, 2022.  For the most up-to-date information on surcharges please refer to our article What are carrier surcharges and how are they applied?" 

In addition, varying rates for the classes haven't gone into effect yet; therefore, all surcharges are charged at a flat rate based on the registration status.

Below are the classifications established by TCR and AT&T. For use case definitions and information about the 10DLC registration process, please see Registering Brands and Campaigns for 10DLC.

Note: Special use cases will require additional vetting. The classification process and risk classification are proprietary to TCR.

Campaign Class Use Case Campaign Type SMS Fee MMS Fee

SMS

 Messages Per Minute (MPM)

MMS

 Messages Per Minute (MPM)

 Rate Limit Settings
A & B Russell 3000 Standard .002 .0035 4,500 2,400 Per Campaign
C & D

Large Business

(Vetting required to move from E & F to a higher class)

 Standard .002 .0035 2,400 1,200 Per Campaign
E & F Medium Business Standard .002 .0035 240 150 Per Campaign
T Small Business Standard .002 .0035 75 50 Per Campaign
W* Very Small Business/ Sole Proprietor Standard .002 .0035 15 50 Per Campaign
Not Tagged/ No Class Untagged traffic after grace period   .004 .0035 Treated at P2P
throughput rates
and SPAM filters		 Treated at P2P
throughput rates
and SPAM filters		 Per Number
G Proxy Special .002 .0035 60 50 Per Number
K Political Messaging Special .002 .0035 4500 2,400 Per Campaign
N* Insurance Agents, Franchises, Banks Special .003 .0035 60 50 Per Number
P Charity (Nonprofit 501(c)(3)) Special N/A N/A 2400 1,200 Per Campaign
S* Social Media Platform Special .002 .0035 60,000 TBD Per Campaign
X Govt Emergency/ Public Safety Special N/A N/A 4500 2,400 Per Campaign
Y  K-12 Schools Special N/A N/A 720 50 Per Number
Z Platform Free Trial Special .002 .0035 6 50 Per Number

*Class S: Platform must obtain "double opt-in" consent from customers and Carrier Approval is required

*Class N requires a minimum of 10 Agents/Branches for a campaign with a maximum of 5,000 Agents/Branches per campaign. 

*Class W is limited to 1 TN per campaign. 

Questions? Please reach out to your Bandwidth Support Team or hit us up at (855) 864-7776!

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