This article contains information about AT&T 10DLC. To review requirements set by other carriers or learn more about 10DLC as a whole, check out 10DLC Overview and FAQ.
AT&T has created a class-based system with different fee amounts depending on the class assigned to a given campaign during the registration process. AT&T has also selected The Campaign Registry (TCR) as a third-party vendor to run their campaign registries. Bandwidth customers can choose to either register their A2P campaigns with TCR directly or work with Bandwidth to register campaign information with TCR.
AT&T's grace period for registration is ending March 1, 2022. All registered outgoing SMS traffic to AT&T incurs a $.002 surcharge and all outgoing MMS traffic incurs a $.0035 surcharge. All unregistered outgoing traffic to ATT will begin to incur a $0.004 surcharge for SMS and $0.005 for MMS beginning March 1, 2022. The varying rates for the classes will not go into effect yet; therefore, all surcharges will be charged at a flat rate based on registration status.
Below are the classifications established by TCR and AT&T. For use case definitions and information about the 10DLC registration process, please see Registering Brands and Campaigns for 10DLC.
Note: Special use cases will require additional vetting. The classification process and risk classification are proprietary to TCR.
|Message Class||Use Case||Campaign Type||SMS Fee||MMS Fee||AT&T Messages Per Minute (MPM)|
|A & B||Russell 3000||Standard||.002||.0035||4,500|
|C & D||
(Vetting required to move from E & F to a higher class)
|E & F||Medium Business||Standard||.002||.0035||240|
|W||Very Small Business/ Sole Proprietor||Standard||.002||.0035||15|
|Not Tagged/ No Class||Untagged traffic after grace period||.004||.005||Treated at P2P
and SPAM filters
|N||Insurance Agents, Franchises, Banks||Special||.003||.0035||60|
|P||Charity (Nonprofit 501(c)(3))||Special||N/A||N/A||2400|
|S*||Social Media Platform||Special||.002||.0035||60,000|
|X||Govt Emergency/ Public Safety||Special||N/A||N/A||4500|
*Platform must obtain "double opt-in" consent from customers and Carrier Approval is required
Questions? Please reach out to your Bandwidth Support Team or hit us up at (855) 864-7776!
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