AT&T acknowledged that the newly planned go-live date for their 10DLC program is March 1, 2021. If this date is altered, we’ll provide an update as soon as possible.
As of now, there's no action necessary.
What do I need to know?
All outgoing SMS to AT&T destination phone numbers sent over the Local A2P channel will begin incurring a .004 surcharge as of March 1, 2021. All Outgoing MMS to AT&T destination phone numbers sent over the Local A2P channel will begin incurring a .005 surcharge on March 1, 2021. This is in addition to the existing 10DLC surcharges that are currently being passed through from carriers such as Verizon Wireless and US Cellular.
- Message charges will continue to be: Base message rate + Surcharge to destination carrier = Total message cost
- You’ll be able to send SMS and MMS over Local numbers as usual and will see these surcharges passed through on your April 2021 invoice.
- In early 2021, we may be required to introduce 10DLC Campaign registration where additional details of the brands you are sending traffic may be mandated. If you are required to participate in campaign registration, your traffic may be subjected to new rates. Alternatively, you should be able to reach out to The Campaign Registry directly to register as a Campaign Service Provider, if you decide that approach may better suit your needs.
Why is this happening?
10DLC continues to be an evolving channel in the Messaging ecosystem. While many requirements are not in our control, we do work hard to try to make these changes as simple as possible for you.
If you need an A2P messaging solution that's more mature and currently works consistently across all major US wireless carriers (with the added benefit of Handset Delivery Receipts), we recommend toll-free SMS. Please reach out to your Account Manager to discuss this option.
Are there going to be additional fees?
We’re still working with AT&T to finalize some additional details and don't have confirmation if there will be additional fees beyond the per-message surcharge. However, we’ll provide an update as soon as possible once we have a final answer.
Questions? Please reach out to your Bandwidth Support Team or hit us up at (855) 864-7776! We’ll continue to add more support articles and keep you informed of new developments in the coming weeks.
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