AT&T 10DLC

Emily Champion

Updated April 20, 2022 22:29

Note: AT&T has delayed the previously announced higher MMS surcharge ($0.005) for unregistered traffic. We'll update this article once the new date is announced. Please click Follow on our 10DLC Overview article to receive updates.

This article contains information about AT&T 10DLC. To review requirements set by other carriers or learn more about 10DLC as a whole, check out our 10DLC Overview.

AT&T has created a class-based system with different fee amounts depending on the class assigned to a given campaign during the registration process. AT&T has also selected The Campaign Registry (TCR) as a third-party vendor to run their campaign registries. Bandwidth customers can choose to either register their A2P campaigns with TCR directly or work with Bandwidth to register campaign information with TCR.

AT&T's grace period for registration has ended on March 1, 2022. All registered outgoing traffic to AT&T incurs a $0.002 surcharge for SMS and a $0.0035 surcharge for MMS. All unregistered outgoing traffic to AT&T incurs a $0.004 surcharge for SMS and a $0.0035 for MMS. In addition, varying rates for the classes haven't gone into effect yet; therefore, all surcharges are charged at a flat rate based on the registration status.

Note: AT&T has delayed the previously announced higher MMS surcharge ($0.005) for all unregistered traffic until further notice.

Below are the classifications established by TCR and AT&T. For use case definitions and information about the 10DLC registration process, please see Registering Brands and Campaigns for 10DLC.

Note: Special use cases will require additional vetting. The classification process and risk classification are proprietary to TCR.

Message Class	Use Case	Campaign Type	SMS Fee	MMS Fee	AT&T Messages Per Minute (MPM)	Rate Limit Settings
A & B	Russell 3000	Standard	.002	.0035	4,500	Per Campaign
C & D	Large Business (Vetting required to move from E & F to a higher class)	Standard	.002	.0035	2,400	Per Campaign
E & F	Medium Business	Standard	.002	.0035	240	Per Campaign
T	Small Business	Standard	.002	.0035	75	Per Campaign
W	Very Small Business/ Sole Proprietor	Standard	.002	.0035	15	Per Campaign
Not Tagged/ No Class	Untagged traffic after grace period		.004	.0035	Treated at P2P throughput rates and SPAM filters	Per Number
G	Group Messaging	Special	.002	.0035	60	Per Number
K	Political Messaging	Special	.002	.0035	4500	Per Campaign
N**	Insurance Agents, Franchises, Banks	Special	.003	.0035	60	Per Number
P	Charity (Nonprofit 501(c)(3))	Special	N/A	N/A	2400	Per Campaign
S*	Social Media Platform	Special	.002	.0035	60,000	Per Campaign
X	Govt Emergency/ Public Safety	Special	N/A	N/A	4500	Per Campaign
Y	K-12 Schools	Special	N/A	N/A	720	Per Number
Z	Platform Free Trial	Special	.002	.0035	6	Per Number

*Platform must obtain "double opt-in" consent from customers and Carrier Approval is required

**Class N requires a minimum of 10 Agents/Branches for a campaign with a maximum of 5,000 Agents/Branches per campaign.

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