How to register or import a 10DLC campaign

Note: This information is subject to change based on the requirements of The Campaign Registry.

This article explains how to register your campaign(s) for 10DLC in the Bandwidth App. To learn more about campaigns, see 10DLC brand and campaign overview. For an overview of 10DLC, check out our 10DLC Overview.

Registering a campaign

1. Log in to the Bandwidth App.
2. In the side navigation bar, click Campaigns.

Note: If you don't see the Campaigns tab, your account may not yet be enabled. Please open a support ticket or reach out to your Account Manager for assistance.

3. Click Campaigns. Here you'll see a list of campaigns that have been previously registered on your account. To begin the campaign registration process, click Add.

4. Select the brand you want to associate with your campaign.

5. Select your campaign use case and click Next.

• • If you have a standard use case, select an option from the Standard Campaign Type column. You only need to select one to proceed to the next section.
  • If you have a special use case, select an option from the Special Campaign Type column. Please note that these use cases need to go through the Mobile Network Operator (MNO) manual approval processes and may not be registered for some time.
• • Note: As of November 1, 2022, we no longer support the Sole Proprietor use case for customers registering through Bandwidth.
• • 
  • If you select Low Volume Mixed or Mixed, you'll see additional use cases displayed below. You must select two or more to continue to the next step.

6. Enter your campaign details and click Create.

Note: Please don't include emojis when entering sample messages, as this can cause an error.

7. Once you've successfully registered your campaign, you'll be brought back to the My Campaigns page where you can view the status(es) of your campaign(s).

Importing a campaign

1. In the side navigation bar, click Campaigns. If your account is set up to import campaigns, you'll be routed to the Imported Campaigns page where you'll see a list of campaigns that have been previously imported to your account. 

2. Click New Imported Campaign. This will bring up a New Campaign window.
3. Enter the ID of the campaign you want to import and click Import.

Campaign and MNO statuses

Campaign status

The campaign status can be either Active or Expired. Immediately after the campaign is registered, its status will be set to Active. It'll become Expired only if you deactivate the campaign yourself or if the auto-renewal is turned off for the campaign.

MNO status

The MNO (carrier) status can be either Review, Registered, Rejected, or Suspended. For standard use cases, all MNO statuses will be set to Registered immediately after registering a campaign. For special use cases, all MNO statuses will be set to Review and will be subject to a manual review process. An MNO can suspend and/or unsuspend a campaign at any time at their discretion.

Note: Campaign status and MNO status are entirely independent of each other. A campaign can have an Active status but still be in Review, Rejected, or Suspended status by one or more MNOs. If the campaign has an Expired status or if any of the MNO statuses aren't set to Registered, then the campaign can't be associated with a phone number in our system. If a campaign has already been associated with phone number(s) and then becomes Expired or Suspended, it'll be removed from those phone number(s).

Error messages

We have some asynchronous processing that happens behind the scenes after registering a campaign. In the event of a processing delay, the campaign in question will have an error message displayed next to it on the My Campaigns page. Processing should be complete within one hour. If your campaign is experiencing a processing delay, it won't be eligible to be assigned to a phone number until the delay is resolved.

Campaign details

While on the My Campaigns page, you can click on a campaign ID to view the Carrier Term Preview and the Campaign Details sections.